Sim Wie Boon is the General Manager of Tatler Malaysia, where he oversees the brand’s editorial, commercial, and events strategy across print, digital, and community initiatives. With a career spanning over a decade in media, from business journalism to lifestyle and luxury publishing, Sim has interviewed global leaders, creatives, and entrepreneurs. A seasoned storyteller and strategic thinker, he brings sharp insights into how brands, communities, and industries can thrive in an ever-changing landscape.