Seong Yee is a growth and marketing leader with over a decade of hands-on experience scaling acquisition, conversion, and retention strategies across multiple markets. As the Head of Online & CRM at StashAway, he builds systems that turn ideas into sustainable growth engines—whether that’s automating retention flows, cutting acquisition costs, or launching new onboarding experiences that convert. His work sits at the intersection of strategy, data, and execution—and he’s most in his element when solving complex growth problems with simple, scalable solutions.