Rachel is a marketing communications expert with 12 years of experience specializing in brand longevity through design thinking and mindful leadership. As a Co-founder of Wavemakers Collective, she drives brand strategy and development, applying her global experience (China, US, Indonesia) and hospitality background to collaborations with clients like UNHCR and ClassPass Malaysia. She is also committed to holistic professional growth as an HSMAI Asia Pacific board advisor and FutureLab mentor.