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PROGRAMMES

9:30 AM - 10:00 AM

Registration & Networking

10:00 AM - 10:15 AM

Opening Keynote, Welcome Speech

10:15 AM - 11:00 AM

Malaysia to Asean: Replicating What Works

This panel explores successful approaches, campaigns, and business models that have thrived in Malaysia and discusses how they can be adapted and replicated across ASEAN markets.

11:00 AM - 11:35 AM

Beyond The Toolbox: Marketing Tools Across Asean

Behind every successful campaign is a toolkit - but in ASEAN, the way marketers use Martech differs from city to city. Some lean on automation, others on analytics, and many juggle both. This keynote will showcase how practitioners across the region are harnessing Martech, with insights into tools, adoption patterns, user behavior and best practices that are reshaping marketing execution at scale.

11:35 AM - 12:50 PM

Lunch Break

12:05 PM - 12:40 PM

The Real Cost of Expansion

This roundtable dives into what it really takes to grow regionally, from managing talent and adapting company culture to rethinking branding, business models, and regulatory strategies across diverse markets. A candid discussion about the hidden costs, trade-offs, and lessons learned along the way.

12:50 PM - 1:25 PM

The Omnichannel Advantage: Replicating Cross-Border Success

Participants are able to leave with the knowledge of how to start their omnichannel strategy in other countries and discover ways on how to build seamless, scalable omnichannel communication strategies that drive engagement across markets. This keynote should share proven framework and case studies for replicating success in cross-border customer experiences.

1:25 PM - 2:10 PM

Challenges Expanding into ASEAN

Discover how leading brands successfully adapt and scale their marketing across diverse markets. This keynote explores proven cross-border strategies, from localizing messaging to leveraging data-driven insights, enabling businesses to connect authentically with audiences and achieve sustainable growth on a global stage.

2:10 PM - 2:30 PM

Tea Break

2:30 PM - 3:15 PM

More Than Just A Gut Feeling: The Reality Behind Community Building.

In the fragmented ASEAN market, top-down MarTech strategies often miss the mark. True growth hinges on deep localization, but how do you capture authentic, on-the-ground insights at scale? This session reveals why community is the most underrated and underutilized growth engine today. Join our panel of community leaders as they move beyond vanity metrics to show you how to treat community as a core business asset

2:30 PM - 3:45 PM

Lifecycle Marketing That Travels Well

Participants will walk away with a clear understanding of how to use lifecycle marketing to craft personalised, high-impact customer journeys across channels. We’ll explore how to turn customer data into tailored messaging magic - without falling into the trap of being everywhere and annoying. Expect practical insights, real-world examples, and smart strategies to drive engagement, retention, and conversion with a more human touch.

2:30 PM - 3:45 PM

Keeping It Local: Performance Marketing

In today’s fragmented digital landscape, one-size-fits-all campaigns simply don’t work. This workshop dives into how to strategically localise your performance marketing—from message and creative to targeting and funnel structure—so every campaign resonates deeply with its local audience.

2:30 PM - 3:45 PM

No Crystal Ball Needed: Data Driven Decisions

This workshop explores how to collect meaningful data, design effective experiments, and use AI to streamline research and analysis. Participants will learn how to combine quantitative and qualitative insights, run AI-assisted experiments, and translate results into data-driven decisions that sharpen brand strategy and marketing performance.

3:45 PM - 5:00 PM

Agentic AI in Action: Design, Demo, Deliver

Join us for an interactive workshop that brings Agentic AI to life - showcasing how intelligent agents can autonomously make decisions, execute tasks, and manage complex workflows to achieve business goals with minimal human intervention. By bridging decision-making and execution, Agentic AI enables organizations to deliver more meaningful, conversational, and outcome-driven experiences. Through hands-on demos, real-world use cases, and practical design walkthroughs, this workshop will demonstrate how Agentic AI can accelerate innovation and deliver measurable business impact. Gain valuable insights and best practices to help you start applying this transformative technology across your organization.

3:45 PM - 5:00 PM

Possibilities to Progress: Unlocking Growth With An Innovative Leadership Mindset

Participants will walk away not just inspired, but equipped with practical tools and mindset shifts to seize ASEAN opportunities with confidence. This session blends creativity, leadership, and innovation into a memorable learning experience — while offering a preview of deeper growth opportunities with OpenAcademy.

9:30 AM - 10:00 AM

Networking & Morning Coffee

10:00 AM - 10:45 AM

Martech Across Borders: The Impact of Data on Global Growth

Discover how data-driven marketing technology is helping brands break into new markets, personalize customer experiences, and scale cross-border growth. This session dives into real examples of how businesses and people across ASEAN are leveraging MarTech tools to drive measurable impact.

10:45 AM - 11:30 AM

Made To Fit: Martech’s Role In Cultural Adaptation

Participants will be exposed to the different type of challenges brands face when expanding overseas. This panel brings together experts in localization, branding, and cross-cultural communication to explore how tailoring products, services, and messages to local audiences drives trust, engagement, and global growth.

11:30 AM - 12:05 PM

Omnichannel Marketing for Global Success: Integrating Online & Offline Strategies

Participants will be exposed to the different type of challenges brands face when expanding overseas. This panel brings together experts in localization, branding, and cross-cultural communication to explore how tailoring products, services, and messages to local audiences drives trust, engagement, and global growth.

12:05 PM - 1:20 PM

Lunch Break

12:35 PM - 1:10 PM

Beyond The Buzz: How are we actually using data and AI?

AI is everywhere, but which tools actually deliver ROI? This roundtable invites marketers to swap insights on the AI solutions and workflows that are truly driving results, and cut through the noise to uncover what’s real versus hype.

1:20 PM - 1:55 PM

Data Is Fuel: AI’s Predictive Power in Marketing

This keynote explores how AI transforms data into predictive insights that power smarter marketing decisions. Participants will discover how predictive analytics can anticipate customer needs, personalise experiences, and drive scalable growth across ASEAN.

1:55 PM - 2:40 PM

Next Stop, The World: Leveraging AI & Automation

This session explores how AI and automation can be practically applied across the marketing journey in ASEAN, from predictive targeting to personalisation and campaign optimisation. Participants will see industry examples of how brands in the region are adopting Martech to drive efficiency, engagement, and growth. The discussion will also highlight ASEAN-specific challenges and opportunities, giving marketers a clear roadmap for implementing AI regionally.

2:40 PM - 3:15 PM

Payment in Global E-Commerce: Overcoming the Challenges of Cross Border Payments

This session dives into the complexities of accepting and processing payments across ASEAN countries, currencies, and regulatory systems. As businesses scale internationally, they face hurdles like currency conversion fees, fraud risks, differing payment preferences, and compliance with local laws. This session will explore strategies for simplifying cross-border transactions, choosing the right payment partners, and building trust with international customers — all while improving checkout experiences and ensuring secure, seamless payments.

3:15 PM - 3:35 PM

Tea Break

3:30 PM - 4:45 PM

The Art of Prompting: Supercharge Your Marketing Campaigns

This 75-minute hands-on workshop, led by a premier Google Cloud partner, is designed for marketers ready to harness the power of Artificial Intelligence. As the Martech landscape evolves, mastering the art of the "prompt" has become a critical skill for unlocking efficiency, creativity, and deeper customer insights. Participants will bring their own laptops and dive into practical, real-world applications of prompt engineering using Google's cutting-edge AI tools. You will learn to craft effective prompts to generate compelling marketing copy, automate repetitive tasks, and analyze data with unprecedented speed. Leave with the confidence and skills to integrate Generative AI into your marketing strategy and drive growth in the ASEAN market.

3:30 PM - 4:45 PM

The Growth Lab: Your Digital Strategy Playbook

A hands-on workshop built to help marketers design actionable growth roadmaps, moving from theories to measurable actions.

4:45 PM - 6:00 PM

CRM Playbooks for ASEAN Expansion: Lessons from Global Brands

Uncover how global brands use CRM, data, and automation to build retention-driven ecosystems and how ASEAN brands can do the same.

4:45 PM - 6:00 PM

Marketing Says ‘Demographics’, Data Says Otherwise — Building Real Segments

While you’re segmenting by demographics, your competitors are using predictive analytics to identify churn 60 days early, personalize offers, and target high-CLV lookalikes. The gap is widening. This hands-on workshop shows you exactly how they do it—and how you can start Monday. Bring your data, and we’ll build real predictive segments together. No vendors. No sales pitch. Just the real process, made accessible.